Branding in the Age of AI

Dive deep into the transformative world of AI and its implications for modern branding. This session illuminates the potential of AI in content creation, offering actionable strategies to ensure your brand remains at the forefront. To bring these insights to life, we'll spotlight a real-world case study, demonstrating the tangible benefits and challenges of AI in the branding realm.

Key Insights and Takeaways:

• Understanding the impact of AI-driven content on brand visibility.
• Strategies to elevate your brand in the AI-dominated landscape.
• Harnessing the potential of AI-powered content creation tools for brand enhancement.

Sebastian Polacek | Managing Director @ Cactus


With over 16 years of experience in online marketing, Sebastián lead Cactus, a branding agency that co-founded in 2007. Cactus offers a set of solutions driven by their strategic expertise in brand development, brand experiences, content development, metadata for VOD, second screen, mobile apps, and social media.

Sebastian have worked with clients across Europe, US, and Latin America, such as Coca-Cola, Microsoft, Bayer, The Natural History Museum of New York, and Fremantle Media, delivering innovative and engaging online marketing campaigns and projects.